Founded in 2012, ANINE BING has become the go-to brand for everyday wardrobe building blocks grounded in Scandinavian simplicity with American energy. With distribution across 350+ global stores, including premium retailers like Saks Fifth Avenue, Bloomingdales, and Selfridges, the LA-based company delivers a distinctive blend of styles while prioritizing community-forward retail.
ANINE BING Challenges
As a global fashion brand operating in the US and EU, ANINE BING faced the challenge of scaling its distinctive aesthetic across its entire digital ecosystem while elevating the customer experience in each region.
ANINE BING caters to international, modern women between 25 and 44 seeking "effortless essentials with edge." To ensure their digital styling maintained the delicate balance of edgy and feminine, ANINE BING instigated the "soft meets hard design approach," ultimately becoming their brand signature.
Brand representation is key to delivering the right experience to customers, which is why ANINE BING turned to FindMine to continue inspiring them no matter where they were shopping.
ANINE BING's Solution
In 2021, ANINE BING partnered with FindMine to deliver AI-powered styling at scale across its digital channels. The implementation achieved remarkable catalog coverage, reaching over 93% of products across its retail channels.
- Deploy dynamic outfit recommendations across all product detail pages (PDPs), creating an unlimited number of AI-powered style combinations that maintain the brand's premium aesthetic.
- Scale their styling expertise across their entire product catalog without additional merchandising resources.
- Maintain consistent brand aesthetics across regions through customizable styling rules and brand guidelines.
- Empower their team through professional development services and comprehensive platform training, ensuring maximum value from the FindMine platform.
Data-Driven Results
When customers interact with FindMine looks:
Dramatic Conversion Rate Increase
Conversion rate increase of 5.83% (3.5x lift for shoppers who interacted with FindMine outfits)
Substantial Increase in Units Per Transaction
35.57% increase in units per transaction (Customers who engaged with FindMine recommendations added two or more items on average to their cart)
Notable Average Order Value Improvement
- Average order value increased by 13.67% when FindMine outfits were engaged
In a year-long A/B test, the FindMine branch saw
- Revenue per visitor (RPV) increase of 7.42%
- Repeat purchase lift of 8.40%
The Future of ANINE BING with FindMine's AI
The partnership between ANINE BING and FindMine represents how fashion brands can scale their digital presence while preserving the brand identity that made them unique in the first place, offering greater flexibility and scalability in outfit creation while maintaining ANINE BING's accessible-luxury aesthetic.
This is all made possible for ANINE BING with FindMine Anywhere, which integrates personalized, AI-powered styling across all touch points. ANINE BING will be able to:
- Deliver personalized outfit recommendations based on individual customer purchase history and browsing behavior
- Create a cohesive styling experience across web, mobile, email, SMS, and in-store channels
- Deploy multiple, distinct styling widgets on single pages for enhanced merchandising capabilities
- Rapidly adapt styling content to align with promotional campaigns and seasonal events
Conclusion
Together, ANINE BING and FindMine create a seamless and engaging customer journey that prioritizes and strengthens the brand's connectivity with its customers. ANINE BING is committed to delivering sophisticated, personalized, and technology-driven shopping experiences while highlighting the Scandanivian-American expression its customers know and love.