Since its inception, the Cubavera brand has transformed the ideals, joy, and "sabor" of Latin culture into apparel. Taking authentic fundamentals from the traditional guayabera, the brand couples innovative fabrics and design for a new twist on a traditional staple. The line offers a variety of suit separates, shirts, jackets, pants, and shorts.
Cubavera's Challenges
Cubavera aimed to leverage the trust built with their customers by offering style guidance. The challenge was to provide recommendations on how to wear their styles effectively while staying true to the unique Cubavera brand aesthetic, and doing so at scale across their product range.
Cubavera's Solution
Partnering with FindMine, Cubavera implemented automated outfitting across all their Product Display Pages (PDPs). This allowed them to showcase complete looks and style suggestions directly on the product pages, guiding shoppers and demonstrating how different pieces could be combined.
Data-Driven Results
The implementation of FindMine's "Automated Complete the Look" feature yielded substantial results when customers interacted with the outfit suggestions:
- 23% increase in average order value (AOV)
- 282% increase in conversion rate
- 9% increase in total revenue
Conclusion
By utilizing FindMine's automated outfitting on their PDPs, Cubavera successfully provided valuable style guidance to their shoppers while maintaining brand integrity. This led to significant improvements in key e-commerce metrics, boosting sales and enhancing the customer experience.