Since their first collection in 1976, Perry Ellis has designed versatile and adaptable wardrobes for men, giving them the confidence to go anywhere and do anything across work, play, and family life. Building on their heritage, the global lifestyle brand innovates to maintain a fresh and relevant outlook.
Perry Ellis Challenges
Focusing on innovation, Perry Ellis wanted to demonstrate the versatility of their products by showing customers multiple ways to wear each item. Manually creating outfits for every product was impractical due to the scale required. They needed a solution to provide outfitting at scale while aligning with their brand ethos.
Perry Ellis Solution
With wedding season approaching, Perry Ellis partnered with FindMine to scale outfitting across their suit looks and other merchandise. FindMine's automated solution was implemented on their Product Detail Pages (PDPs), showcasing three unique outfits for each item.
Data-Driven Results
The implementation of FindMine's automated outfitting led to powerful results when customers interacted with the recommendations:
- 885% increase in demand per visit
- 357% increase in conversion rate
- 31% increase in average order value (AOV)
Conclusion
Adding automated outfitting via FindMine to their PDPs resulted in substantial revenue increases for Perry Ellis, particularly during their peak wedding season. By showcasing multiple unique outfits per product, they strengthened their brand's point of view, enhanced customer engagement, and significantly boosted key sales metrics without manual styling effort.