Case Studies/Fortune 500 multi-brand retailer
Portfolio case study · 2022–2025

From a two-brand pilot to ten brand-markets generating $888M in attributed revenue.

A Fortune 500 multi-brand retailer deployed FindMine across its apparel and lifestyle portfolio. Four years in, every brand-market is live, every brand-market is contributing.

$888M
FindMine-influenced revenue, 2025
10
Live brand-markets
18%
Portfolio revenue contribution
+37%
Revenue growth year-over-year
Industry
Multi-brand specialty retail · apparel and lifestyle
Scale
10 brand-market deployments across the US, Canada, and Japan
First deployment
2022, single flagship brand
Current footprint
Every brand in the portfolio is live
Measurement
FindMine-influenced revenue, compared engaged vs. non-engaged sessions
Part one · The growth story

Two pilots to all brands worldwide.

2022 · Starting point
2
brand-markets live

The retailer ran a head-to-head test against its incumbent styling vendor on a single brand in 2021. Five specific gaps had surfaced: inventory-aware styling at the size level, signals to reduce split shipments, personalization, multi-channel coverage, and brand-specific editorial standards the incumbent could not hold.

2025 · Where it is now
10
brand-markets live

Four years later, FindMine powers outfitting across ten brand-market combinations in three countries and three channels (ecommerce, email, app). The contract covers up to 15B API calls per year, and contract value has grown more than fourfold from the original pilot.

From $648M to $888M. FindMine-influenced revenue grew by $240M year over year.
+37%
Part two · Why they switched

Manual styling could not keep up.

The 2021 head-to-head test was not a feature comparison. It was a question about operating model.

Before · The incumbent

A model built on manual workflows and human-driven control.

The portfolio had been running on an incumbent styling vendor whose model centered on manual curation. That approach worked at small scale. It broke down as the portfolio grew. Daily catalog changes outpaced manual workflows. Scaling required adding headcount, which conflicted with the retailer's operational efficiency mandate. New product launches sat without styled content for too long.

The criterion

Automation that preserves brand quality through guardrails, not labor.

The retailer's evaluation criterion in the 2021 head-to-head was straightforward: a system that holds editorial standards across distinct brand identities without throwing people at the problem. The pilot validated that automation could meet that bar. The retailer migrated all subsequent brands off the incumbent.

Part three · The trajectory

Every brand grew its share. Every year.

Revenue contribution: FindMine-influenced revenue as a share of total site revenue, for the three longest-tenured brand-markets. The platform does not plateau.

0%10%20%30%2022 QBR2024 Annual2025 Year-End12%22.7%26.4%Site A: Off-Price US9.3%18.2%22.3%Site A: Flagship US8.7%12.2%19.3%Site B: Flagship USREV CONTRIBUTION
Across the three longest-tenured sites, FindMine's share of total site revenue more than doubled without raising the price of the solution between 2022 and 2025. Each additional year of maturity produces compounding returns on the same contract.
$3.3B+
Cumulative FindMine-influenced revenue since launch
+4.4 pts
Portfolio revenue contribution grew year-over-year (14% → 18%)
Contract expansion from pilot to 2025 renewal
Part four · Results by brand-market · Full-year 2025

Ten brand-markets. Consistent lift.

All lift figures compare FindMine-engaged sessions to non-engaged. Revenue contribution = FindMine-influenced revenue as a percent of total site revenue.

Brand-marketAOV liftRPV liftCVR liftRev contributionFM revenue
Site B: Flagship US+23%+535%+312%19%$373M
Site A: Flagship US+28%+570%+331%22%$162M
Site A: Off-Price US+29%+498%+315%26%$102M
Site C: Off-Price US+35%+372%+335%17%$83M
Site B: Canada+16%+609%+356%18%$71M
Site C: Flagship US+38%+532%+421%15%$50M
Site D: Flagship US+35%+179%+448%4%$21M
Site C: Canada+20%+540%+423%22%$20M
Site A: Japan+12%+1,160%+563%15%$6M
Site C: Japan+23%+568%+651%9%$434K
Portfolio average+26%+556%+416%18%$888M total
Average AOV lift
+26%
across all ten brand-markets
Average RPV lift
+556%
revenue per visit, engaged vs. not
Portfolio revenue contribution
18%
FindMine-influenced share of total revenue
Part five · How they use FindMine

Five content types. Three channels. One platform.

Ecommerce, email, and app: all running from the same content graph, with per-brand editorial rules applied automatically.

Outfits
01

Outfits

Automated outfit creation on product detail pages across every brand and market. Daily feed processing keeps looks current as inventory changes.

Matching Sets
02

Matching Sets

Coordinated product pairs in activewear, suit separates, and swim. Built on category-path and color-ID matching logic, processed twice weekly.

Lookbooks
03

Lookbooks

Curated styled lookbooks at the category level, used to tell merchandising stories beyond the PDP.

Email and App
04

Email and App

Personalized, inventory-aware styling content beyond the site. Email rolled out cross-brand in December 2025 and scaled to 100% of traffic within 24 hours.

Brand guardrails
Outfits · Site C vs. Site B

Same engine, opposite ends of the strictness spectrum. Site C requires strict 5-item compositions in a fixed order (outerwear, top, bottom, shoe, accessory) matching the PDP model exactly. Site B uses flexible, personalized styling, letting shoppers exchange individual items within a styled look.

Inventory accuracy
Outfits · Real-time signals

Between feed cycles, FindMine pulls real-time signals from the page itself to catch intra-day stock and pricing changes. Only in-stock, correctly-priced items surface.

Email mechanic
Email and App · Movable Ink

Movable Ink links customers to a personalized assortment based on their existing purchases, then drives them to PDPs with consistent outfits. Personal styling delivered via email, not just an email integration.

Operating model
Automation, with editorial integrity.
Content freshness
Daily feed processing keeps content current as inventory and pricing change.
Editorial rules
Automated per-brand rules enforce styling standards at scale without manual review.
Merchandising
Approximately 20 hours per month covers oversight across the full portfolio.
Part six · Inventory resilience at peak

Stockouts hit one in five outfits. Shoppers saw none of them.

Across the six-day 2025 peak holiday window of Black Friday through Cyber Monday, FindMine ran an inventory check every hour across the seven brand-markets with stock swapping enabled. Of 45,525 live outfits, 9,985 hit an out-of-stock item. Every one was caught and acted on automatically, and not a single broken look reached a shopper.

21.9%
of the live catalog touched by stockouts, roughly 1 in 5 outfits
2,825
automated swap actions, across 578 out-of-stock products
1,693
looks rescued in place with color-matched, in-stock items
100%
of shoppers protected from a broken, unbuyable outfit
Every one of the 9,985 affected looks was handled
Rescued in place + proactively pulled = 100% protected
1,693
8,292
Rescued in place
Out-of-stock item swapped for a color-matched alternative; outfit stayed live and shoppable.
Proactively pulled
No quality-preserving swap was available, so the look was removed in real time rather than shown with a gap in it.

The rescue, brand-market by brand-market

For the highest-velocity brand-markets, more than a third of the live catalog needed intervention in under a week, and the platform absorbed all of it without manual effort.

Brand-marketLive looksAffected% touchedRescuedPulledRescue rate
Site B: Flagship US12,5133,21025.7%3962,81412%
Site C: Flagship US6,5692,34335.7%5061,83722%
Site A: Flagship US4,0441,44435.7%2561,18818%
Site A: Off-Price US3,1471,35142.9%1561,19512%
Site C: Off-Price US7,6741,00313.1%519525%
Site C: Canada7,0455377.6%31722059%
Site B: Canada4,533972.1%118611%
Brand-markets with swapping on45,5259,98521.9%1,6938,29217%
Most outfits saved
Site C: Flagship US rescued 506 looks, the clearest proof of the swap engine working at scale during peak.
Highest rescue rate
Site C: Canada repaired 59% of affected looks (317 of 537), the only brand-market that fixed more than it pulled, off fewer, less-severe stockouts.
A quality
safeguard
Swaps are color-matched. The engine picks the closest in-stock alternative, so the rescued look stays visually coherent and the customer can't tell a substitution happened. When no good match exists, the platform removes the look rather than degrade it. Stock swapping is a look-quality safeguard, not just an inventory utility.
Part seven · The commercial arc

From two-brand pilot to thirteen-instance deployment.

The deployment grew from two brands at pilot to thirteen live instances over four years. Contract value grew more than fourfold across the same period. Roadmap visibility extends through 2026 with multiple expansion vectors already scoped.

Callout
Fourfold contract expansion over four years. Pilot to renewal.
Late 2021
Pilot signed
Two brands, three-month term.
Early 2022
Master services agreement
Full commercial relationship executed.
2022–2024
Expansion to ten brand-markets
Three channels: ecommerce, email, app.
Late 2023
Japan market launch
International expansion begins.
Early 2025
Renewal at 13 instances
With new channel and feature deployments including suiting carousels, email integration via Movable Ink, and platform upgrades across the portfolio.
Late 2025
Cross-brand email at 100%
Rolled out in 24 hours after 50/50 A/B.
2026 roadmap
New surface areas
Homepage, category, account, and additional app integrations.
Part eight · What's Next

Expansion & Innovation.

01

Enhanced Email Integration

Expanded Movable Ink partnership for personalized, inventory-aware email styling campaigns across the portfolio.

02

Cross-Category Bundling

Accessories and beauty product integration to increase basket size and product discovery beyond core apparel.

03

AI-Generated Imagery

Exploration of AI-processed product photography and video assets to complement flat photography, with careful attention to maintaining brand quality standards.

04

Additional Market and Brand Expansion

Japan's strong performance (up to +1,160% RPV) demonstrates clear potential for additional international deployments. The retailer's additional portfolio brands present further opportunities for integration.

See what a portfolio deployment looks like for your catalog.

FindMine runs across every brand in this retailer's portfolio. We can show you what that would look like for yours, in days, not seasons.