Today's Shopping Choice (TSC) is a leading interactive, multi-channel retailer, offering a vast assortment of exclusive products and top brand names to its customers. As one of Canada's most innovative and diversified retailers, TSC incorporates entertainment, inspiration, personalities and industry leaders to provide a unique shopping experience.
TSC's Challenges
Always putting the customer first, TSC aims to be a source of inspiration to help guide their shoppers towards what's new and exciting. With an exclusive list of daily showstoppers, they're already experts in curating the leading items.
Considering their large catalog size, TSC was looking for opportunities to drive more cross-sells across different categories. They wanted to increase customer exposure and engagement with their wide variety of top-name brands but were unable to make these types of recommendations at scale without compromising quality.
TSC's Solution
With the help of FindMine, TSC was able to guide shoppers at scale through automation. During an 8-week long A/B test, 50% of their shoppers saw 3 FindMine-powered looks in their fashion, jewelry, handbags, and shoe categories, while the other 50% did not.
Bypassing the need for any feed configuration, FindMine pulls product information directly from TSC's API. This enabled TSC to fully customize the look and feel of the module on their site and reduced the need for a custom feed or additional work.
Data-Driven Results
During the A/B Test, the FindMine branch saw:
- 2% increase in average order value across the 3 categories tested
- 3% increase in revenue across the 3 categories tested
Impact
Adding complete looks around all of the products in four of their major categories led to significant gains in AOV and revenue, while exposing and introducing shoppers to a wide range of their catalog.
FindMine served over 24 million outfits to TSC customers during the 8 week pilot and continues to drive value for the brand!