TSC (The Shopping Channel), headquartered in Mississauga, Ontario, is a leading interactive, multi-channel retailer known for offering a wide range of exclusive products and top brands across categories like Health & Beauty, Home & Lifestyle, Fashion, and Electronics. TSC curates a diverse shopping experience blending entertainment and retail, aiming to inspire customers and provide easy access to premium goods.
TSC's Challenge
Following the successful launch of FindMine-powered 'Get the Look' in fashion and jewelry categories in 2019, which yielded revenue lifts and positive customer feedback, TSC aimed to replicate this success in other high-impact areas. As a multi-vertical retailer, they wanted to expand the inspirational and contextual benefits of automated outfitting to their home category to drive engagement and better showcase product pairings beyond fashion.
TSC's Solution
TSC implemented FindMine across their entire home category, covering products from garden planters to bedding. FindMine showcased three distinct ways to style and pair items, drawing inspiration from TSC's merchandising team, product expertise, and performance data, all delivered at scale.
An A/B test was conducted over 4 weeks. 50% of traffic saw FindMine-powered "Get the Look" providing interior decor ideas and product pairings for home items, while the other 50% saw only standard "You May Also Like" recommendations. Following the successful test, FindMine was rolled out to 100% of traffic in the home category.
TSC Results
New Category Exposure
FindMine successfully exposed shoppers to complementary categories beyond TSC's well-known bedding and vacuums, such as rugs, duvet covers, and decor. Showing how products could be styled together drove significant revenue influence in related categories:
- 29% of Bath category revenue influenced by FindMine
- 24% of Home Decor category revenue influenced by FindMine
- 24% of Furniture category revenue influenced by FindMine
Revenue
During the 4-week A/B test period, there was a 2% increase in overall revenue from the home category for the traffic exposed to FindMine.
Bottom Line
TSC successfully upsold their home catalog by exposing shoppers to new categories and products through FindMine's 'Get the Look'. This demonstrated that guiding customers with interior design expertise within the home category is as valuable as fashion styling, yielding meaningful results in revenue and category sell-through.