For decades, this leading Canadian multi-brand retailer (TSC) has provided interactive, diverse, and highly curated shopping experiences, emphasizing high-quality, exceptional value, and convenience.
Challenge
Merchandising their extensive catalog of top-name jewelry brands, each requiring separate attention, posed a significant challenge. With jewelry being a top-performing category, TSC wanted to inspire shoppers by showcasing complete looks from the same collection to increase basket size and guide discovery, but scaling this manually was infeasible.
Solution
TSC utilized FindMine to implement automated complete jewelry looks on every item page. This allowed shoppers to easily discover corresponding pieces—like earrings, bracelets, and necklaces complementing a ring—that could be worn together from each collection. FindMine enabled TSC to tailor the outfit recommendations effectively for the jewelry category and its shoppers.
Data-Driven Results
Automating complete looks for jewelry contextualized items and provided a guided shopping experience, driving significant value. An 8-week A/B test (50% traffic with FindMine, 50% without) demonstrated powerful gains in the jewelry category for the FindMine branch:
- 2.66% increase in average order value (AOV)
- 4.36% increase in overall jewelry revenue
Conclusion
By implementing FindMine's automated outfitting solution for their jewelry category, TSC successfully addressed the challenge of scaling merchandising across numerous brands and products. This enhanced the customer experience by facilitating discovery of complementary items and led to measurable increases in both AOV and overall category revenue.